A new name. A proper passion for fishing.

RIKNO is a new fishing brand being developed by founder Sonny Bull. It starts small — a focused clothing and bait range — with rods, reels and equipment planned to follow as the brand grows.

Carp fishing leads the first imagery and products, but RIKNO is being built to be broader than one discipline: a brand for people who simply love their time on the bank.

We're not going to pretend to be something we're not. No invented heritage, no big claims — just an honest new brand, developed step by step, in the open. This site is part of that: everything you see is a genuine preview of where RIKNO is heading.